I. Brand Origin

At a time when fast-moving consumer goods generate an average of 120 million tons of plastic waste annually, Frehora has chosen a path less traveled.

In 2018, three cosmetic engineers witnessed coral reefs bleaching in Bali due to microplastic pollution, and their first question was: "Why can't we make a brush that disappears?"

This obsession gave rise to plant-based bristle technology—using bamboo fiber and corn starch instead of animal hair and nylon, allowing each brush to naturally degrade within 180 days.

II. Triple Sustainability Commitment

III. User Story

"These brushes have been with me for three years at Paris Fashion Week. Now they can finally return to the soil."